04/11/11 by admin | Born Interactive News | No Comments »
Born Interactive is pleased to announce the launch of The House of Jewelry. The House of Jewelry is an online jewelry store operating out of Aliso Viejo, California.
They wanted to enter the online jewelry market place but needed guidance in terms of setting up an online store and an effective way to get their name out in a highly competitive market place. We were able to successfully take their idea and run with it.
We first focused on what would make their online store unique and what would naturally set them apart from the rest. The House of Jewelry is trying to be an online leader in discount and sterling silver jewelry.
In addition to setting up their online store, Born enacted a convenient mobile shop, along with the creation of Facebook and Twitter pages to interact with future and present customers.
However, creating the site was only half of the equation. The real test lies in getting their name out there in such a crowded market place. Lucky for us, we have many years of experience and many time tested SEO strategies to allow these jewelers to shine in the search spotlight.
On the Web: http://www.thehouseofjewelry.com
02/23/11 by admin | Born Interactive News | No Comments »
Vision Quest Spine and Sport is a Chiropractic Clinic located in Los Gatos, California. Dr. Dino Del Mastro, is a Los Gatos Chiropractor, with a special interest in sports therapy.
Dr. D called upon Born Interactive to deliver a sleek web site to coincide with the grand opening of his clinic. Having just earned his Doctor of Chiropractic Degree from Palmer College of Chiropractic West in San Jose, California, Dino began making immediate plans to setup his own facility.
Dino realized that a presence on the web could not only educate and attract future clients, it could serve as a means to stay in touch with current clients. Born incorporated several social media outlets into the web site to give it a more hands on feel.
Our attempts to increase Vision Quest’s visibility on the web included a Yelp profile along with other local SEO tactics to utilize their psychical address listing. Our Search Engine Optimization strategy will begin delivering new customers hoping to relieve back & neck pain within a matter of weeks.
On the Web: http://www.vqspineandsport.com
11/05/10 by admin | SEO News | 2 Comments »
“If you build it, they may NOT come…” 
They may not come to your Web site if it is not easily crawled and indexed by search engines like Google. The design of your Web site factors into where you’re seen in search results.
Search engine spiders continuously crawl the Internet for content. The easier your Web site content is spelled out and defined, the more effective your subject matter will be. Effective content will naturally improve your search engine ranking all by itself.
A company or individual should be hesitant about employing Flash technology throughout their entire Web site. Why you ask?
On top of the obscene bandwidth Flash requires, it can not be seen by search engine for the most part. Flash is the “sexy” version of Web design. Yes, Flash incorporates “bells and whistles” and can even allow users to easily interact with your brand. An entire website should not be done in Flash because it has the ability to disable engines from viewing it properly.
Content, or quality content to be more specific, is what search engines desire to index your Web site favorably. Quality content is fresh, frequently changing material that engages your readers. Does that mean that you should constantly be adding and changing content. Not in all cases, but it certainly doesn’t hurt.
Your potential readers or visitors depend on your Web site’s ability to be first read by search engines.
So, what else do you need to know about how search engine’s view and rank your site? Talk it over with us by filling out our contact form.
10/22/10 by admin | Born Interactive News | No Comments »
Born Interactive has been working closely with MichaelWill Photography to help improve their search engine ranking for geo-modified keywords. The higher ranking of such keywords like “Pittsburgh wedding photographer” will guarantee them more exposure and ultimately more business.
The term geo-modified means that a search engine will alter your results based on your location. For instance, our friends at Mallorca Restaurant wanted to rank near the top for the keyword “Pittsburgh Restaurant“. An extremely competitive term to rank for organically, we were able to execute our SEO strategy to deliver results.
Though Mallorca’s branding is phenomenal in Pittsburgh and “mallorca pittsburgh” is the predominately searched keyword, they felt as if they were missing out. They were right.
Despite hundreds of restaurants in Pittsburgh, we were able to get them to show up #1 in Google’s local business results for the term “pittsburgh restaurant“. Our strategy also landed Mallorca’s listing on the front page of Google for the keyword “Pittsburgh restaurant.”
They experienced increased traffic as a result of their new found exposure. Not only that, we were ultimately able to translate their keyword success into business results.
Why not give us a try?
On the Web:
http://www.michaelwillphotography.com
http://www.mallorcarestaurant.com
10/20/10 by admin | Born Interactive News | No Comments »
We are pleased to introduce you to our latest client, Assured Risk Advisors, LLC (ARA). ARA is an insurance agency based near Pittsburgh, Pennsylvania offering the placement and day to day management of insurance programs for both commercial and personal clients.
They requested our help in designing and developing a simple, yet effective website. ARA now has the capability of attracting potential clients by publishing their commercial insurance services. Their website also allows individuals to request personal insurance quotes via our customized forms.
The ARA website is clean and concise in nature. In addition to the website, Born Interactive employed our specific search engine optimization (SEO) strategy to ensure ARA can easily target prospective clients. With our SEO strategy we will be able to track back every lead we generated through our organic search efforts.
Assured Risk Advisors was also interested in connecting with, and staying in touch with, prospects via social media. Creating and maintaining a Fan Page via Facebook will allow ARA to announce new happenings, as well as allow their followers to recommend it to potential clients.
It was a pleasure to work with Assured Risk Advisors and we look forward to helping them with future endeavors going forward.
On the Web: http://www.assured-risk.com
06/10/10 by admin | Conferences | No Comments »
@SEOMOZ spray in the swag bag is not breath Freshener. Found out the hard way. #smx
Like anyone who attended SMX, you most likely tweeted all day long and about every nugget of information you liked. I scanned the #SMX tag, and I’ve picked out some I thought were the “Best Of” SMX Advanced in Seattle. And yes, I am starting the list with one of mine!
These are in no particular order:
- they are playing “rude boy” at the bing party with sem ppl everywhere #oilandwater #smx - @brandonfritz
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- @mattcutts says “you shouldn’t chase after search engines, you should chase after user experience.”- @SusanEsparza of Bruce Clay, Inc.
- Saw two homeless guys sporting #SMX backpacks at 4th and Pike. - @scottclark of Buzz Maven
- Linking root domain easily outweighs overall number of links for exact match anchor text – @randfish #smx – @kevgibbo of SEOptimise
- Sasi from Bing says “the SEO experience will be very good, we assure you” (in response to “will Bing keep Y Site Explorer”) #smx @gradiva of Gravity Search Marketing
- 18 billion searches per month on twitter – more than yahoo! @dannysullivan #smx #1a2 – @billparkes of nFusion
- @dennisyu says “Facebook is like an email list on steroids.” #SMX Advanced – @aimclear of Aim Clear
- Funniest thing I saw at #SMX — “Pre Live Blogging” badge by @GILR – @arniek of Vertical Measures
- To get into bing news, email bns@microsoft.com with a request and an rss feed #SMX - @edgar_sanchez of EdgarSanchez.com
- Page speed is taken from toolbar data not from datacentres! #smx – @APSG
- Don’t worry about bounce rate affecting SEO, worry about bounce rate affecting conversions. #smx Well said! – @RyanJones of RyanMJones.com
- Google AND YouTube ARE indexing the closed captioning file, so you should be utilizing it for your videos #smx #2c3 - @FathomSEO of Fathom SEO
- Announcing the Yahoo/Bing snack alliance http://tweetphoto.com/26497724 #smx - @digitalalex of
- Lunch at SMX just proved to me that there’s a lot of people working in SEO who probably shouldn’t be. #smx - @wtfseo
- When Stephan Spencer asks me a question, I always look up and to the left. #smx
– @mattcutts of Google
- Q: When is site so large you can stop doing linkbuilding? A: @sugarrae When does a biz stop marketing? #smx – @lookadoo of YoYoSEO
- FB ads with images have 200% higher CTR than ads without images #smx #followup - @nipez of nickperez.org
- Highest bounce & lowest conversion % on iPhone. Lowest bounce & highest conversion % on android. #smx – @jostumpner of Top Floor Technologies
- #smx #mehdi 70% of commerce related search queries on mobile devices result in action within one hour. - @andycompare of Prestoforte.com
If you think I missed any, please just add them in the comments and I will definitely update the list!
05/09/10 by admin | Born Interactive News | No Comments »
We will soon be posting our thoughts on interactive and the wild wild west that is the Internet.
