“If you build it, they may NOT come…” 
They may not come to your Web site if it is not easily crawled and indexed by search engines like Google. The design of your Web site factors into where you’re seen in search results.
Search engine spiders continuously crawl the Internet for content. The easier your Web site content is spelled out and defined, the more effective your subject matter will be. Effective content will naturally improve your search engine ranking all by itself.
A company or individual should be hesitant about employing Flash technology throughout their entire Web site. Why you ask?
On top of the obscene bandwidth Flash requires, it can not be seen by search engine for the most part. Flash is the “sexy” version of Web design. Yes, Flash incorporates “bells and whistles” and can even allow users to easily interact with your brand. An entire website should not be done in Flash because it has the ability to disable engines from viewing it properly.
Content, or quality content to be more specific, is what search engines desire to index your Web site favorably. Quality content is fresh, frequently changing material that engages your readers. Does that mean that you should constantly be adding and changing content. Not in all cases, but it certainly doesn’t hurt.
Your potential readers or visitors depend on your Web site’s ability to be first read by search engines.
So, what else do you need to know about how search engine’s view and rank your site? Talk it over with us by filling out our contact form.
With the advance of jquery and javascript, and the incredible html 5 / css3, I expect nobody to be using flash in about 4 years. BUT anyway, I never knew updating your content regularly would improve your rank- my question is, how often does “regularly/ fresh” mean? twice a year?? or more?
thanks
Query deserves freshness: http://www.youtube.com/watch?v=QyFlIhruda4
Also: http://www.seomoz.org/blog/whiteboard-friday-query-deserves-freshness
Hope this helps!